Importance Of Sales And Marketing. Sales and marketing are important aspects of business. The best strategy in these two fields will have an overall effect of selling off the business’s products. Sales differ slightly with marketing. Sales is more of personal interactions between the businesses and the prospect customers. On the other hand, marketing is basically the boardroom programs that are used to reach a wider scope of prospective buyers. Advertising and public relations are an example of marketing methods. Growth is, therefore, an impending phenomenon. Sales and marketing department has a place in most business entities. This is so due to the significant role played by this department. Overall the growth of a business is determined by the effectiveness of sales and marketing department. Growth is always due to overall increase in sales. This is the case only when is effectively done. Introducing a new product into the market requires proper sales and marketing. Intensive marketing is key in the introduction of a new product into the market. Sales and marketing promotes healthy competition. Sales and marketing allows anyone to promote their products in the free market. It is also done publicly and through the right channels set for …
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